The all-New Swift Launch Event

Pak Suzuki Motor Co., Ltd. recently unveiled its premium Hatchback … THE ALL-NEW SWIFT.

In this regard, launch event was held on the 24^th of February 2022 in Avari Towers, Lahore.

Managing Director of Pak Suzuki, Mr. Masafumi Harano, introduced the new model in front of around 300 + dignified and selected guests where he stated in his speech that Swift has changed the people’s perception of hatchback, from economical manoeuvres to stylish “PRIDE TO OWN” car with authentic performance. So, for sure, it is the “Premium Hatchback”.

Executive Officer Marketing & Sales, Mr. Aamir Shaffi, in his speech stated that Swift, being contemporary Japanese product, will not only give a driving pleasure to its owners but also definitely change the landscape of our cities with its stunning looks, adding to beautification of the roads and highways in Pakistan. That’s why it personifies “IRRESISTABLE CHANGE”.

THE ALL-NEW SWIFT is surely “Temptation Comes Alive”.

With a trendy new design, stylish, functional and refined interior and offering premium features that are not available in local cars in this segment, THE ALL-NEW SWIFT is definitely going to attract multiple customer segments.

The salient features adorning THE ALL-NEW SWIFT includes:

Powerful and fuel-efficient 1.2L K-Series VVT Engine, CVT Transmission, LED Head Lamps with embedded DRLs, HEARTECT body frame for enhanced safety, Push Start, 6-Airbags, Cruise Control, 9-inch infotainment Android system, Smart Key Less Entry, Climate Control, Rear Parking Sensor and Rear-view camera, Hill Hold Control, Fog Lamps, 16’ Alloy Rims, Telescopic and Tilt Steering wheel and Steering controls.

My Suzuki My Story Season 3 Closing Ceremony along-with Suzuki GSX 125 Launch

My Suzuki My Story Season 3 Closing Ceremony:

The final ceremony of My Suzuki My Story Season 3 took place in Lahore on 28th October where the winners were announced and the grand prizes were won by the lucky few.

Shafaat Ali graced the stage by being the host and kept everyone hooked with his entertaining presence. Representatives of Suzuki Pakistan spoke about the brand’s vision and the journey of this unique campaign so far.

The Final Five winners were listed below:

1^st Prize          Mr. Hassan Ali                            Suzuki Swift

2^nd Prize         Mr. Abdur Rehman Palwa          Alto

3^rd Prize         Mr. Muhammad Niaz Khan        Gixxer

4^th Prize         Mr. Aman Khattak                      GR 150

5^th Prize         Mr. Mustansir Billah                    GS 150

MSMS, a one of its kind User Generated Content (UGC) campaign received unprecedented engagement from its audience from all over Pakistan. It also seemed to have promoted a community of Suzuki fans who all went down the memory lane and shared their wonderful memories with the brand and made content around their association with it. The season, in a way, paid homage to the legacy Suzuki has created over the 40 years of its existence in Pakistan.

Suzuki GSX 125 Launch

This auspicious night, Suzuki Pakistan also revealed their latest addition to their two-wheel line-up as they launched the Suzuki GSX 125, a futuristic, sporty bike that is designed to give its user a modern biking experience.

Some of the key features:

• Powerful 125cc Engine 
• Fuel Tank Capacity 
• Tubeless Tires 
• Self-Start
• Alloy wheels
• Fuel Efficient Engine
• Suzuki Eco Performance (SEP)
• Clip on Handle Bar
• Multi-Functional Display

Available in three colors:

• Black
• Red
• Blue

Pakistan Auto & Parts Show 2022 (PAPS-22)

Pakistan auto show is arguably the largest auto show in the country that attracts all the major players from across the local as well as the global auto industry every year. 

This year, Suzuki Pakistan is the platinum sponsor of the mega event and after the recent successful launch of the All-new Swift, all eyes are set on Suzuki for what else it may have up its sleeve. 

Well, they’re all in for a pleasant surprise as Suzuki Pakistan has exciting offerings to showcase from its futuristic global line-up this year. So stay tuned and watch this space for more.

The 17th Pakistan Auto & Parts Show 2022 a three-day event, organized by PAAPAM on the 29^th ,30^th and 31^st of July 2022 in the international venue of Expo Centre, Lahore. 

 Pak Suzuki unveiled its sample models for new lineup, a brand-new series of magnificent cars that will resonate individually with its evolving consumers’ needs. 

A line-up that has been crafted with a futuristic approach and that has an element to change the lifestyle of every Pakistani Automobile user. The amazing offerings include sample models include.

• Suzuki Hustler
• Suzuki WangonR Stingray
• Suzuki Xbee 
• Suzuki WagonR
• Suzuki Every
• Suzuki Ertiga
• Suzuki XL7

Speaking at the event, Mr Masafumi Harano San, Managing Director Pak Suzuki,expressed optimism for the whole automotive sector encouraging participants to listen keenly to the changes the consumers are signaling. Keeping the futuristic approach intact, introduced multiple sampling offerings on display including the SUV, MPV, compact and hatchback category that has an element to inspire and relate with multiple and diverse consumer needs.

In his keynote, he stressed the pivotal importance of consumer-as-boss operating philosophy for all forward-looking enterprises. He further stated that because of the enormous demand from the local markets and super sales of auto parts, the focus of the company is also on increasing the supply of premium quality auto parts through localization. In concluding his speech, he said, “in terms of our customers, our focus is on moving them towards a premium offering and upgrading their lifestyle through our products.”

Speaking at the event, Mr. Aamir Shaffi, Executive Officer (marketing and sales) Pak Suzuki in his address, said, that after successfully getting entered in to premium hatch back category, it’s time for us to change the automobile landscape by stepping up in to different categories by introducing revolutionary cars. He also highlighted the runaway success story of the all-new Swift saying that this fabulous vehicle is equipped with rich built-in features showcasing the company’s futuristic approach. Because of the fantastic and appealing design with a sporty look and improved features, the all-new Swift within a short span of four months sold 6000 units.

He also made a convincing case for growth in challenging times achieved through focusing on consumer insights. He expressed his gratitude to the consumers who have wholeheartedly made the Swift launch, an industry benchmark.

Exchange and Used Car Gala

Pak Suzuki held Certified Used Car Gala in different cities as follows,

· In Islamabad held on 14th July, 2022; 17 dealerships participated and 82 vehicles were displayed from which 66 vehicles were sold.

· In Karachi held on 28th August, 2022; 16 dealerships participated & 127 vehicles were displayed.

· In Faisalabad held on 25th September, 2022. 7 dealerships participated & 69 vehicles were displayed.

Dealer’s Mid-Year Conference 2022

Dealership’s Mid-Year Conference held on 2ⁿd August 2022 in Phuket, Thailand. Nationwide dealership owners attended the conference where new policies for the next six months were announced; also, dealerships were rewarded for their overall performances to keep them motivated & working toward success.

Pak Suzuki & Nippon Paints Agreement

Pak Suzuki Motor Co. Ltd. has signed agreement with Nippon Paint for providing paints to PSMC dealers for after-market. This ceremony was held at Nippon Paints Factory at Kasur on 19th August, 2022.