Suzuki Pakistan Launched My Suzuki My Story, Ecstar & Upgraded Swift

The grand launch event of Suzuki Pakistan took place at the Marriott Hotel Karachi on November 10, 2023.

The event covers three main announcements by the company;

Launch of MSMS season 4

Introduction of the upgraded All New Swift Model

Launch of ECSTAR – Suzuki Global brand of Engine Oil

The Managing Director (MD), Mr. Hiroshi Kawamura of Suzuki Pakistan, took the stage and addressed the audience about the unique digital campaign by PSMC based on user-generated content "My Suzuki My Story." he talked about how the campaign revolved around the emotional connection of the brand with its customers. He also emphasized on Suzuki's legacy in Pakistan's market.

My Suzuki My Story is a digital campaign where loyal customers share their brand experiences on a competition-based platform.

The excitement peaked when the Top 3 winners and the prizes for MSMS 4 were announced.

- 1st Price - A brand-new Alto 660 cc.

- 2nd Prize – Trip to Europe

- 3rd Prize – GSX 125 Motorcycle

After MSMS, an insightful speech was delivered about the launch of the upgraded safety features and their implementation in all variants of the All-new Swift. The objective is to provide standardized and top-notch safety features to the valuable customer, which include;

- Six airbags

- Front and rear fog lamps

- Seatbelt reminders for all seats

- Headlamp levelling, headlamp auto-light sensors, and

- Child seat anchors, ensuring the safety of Suzuki owners.

Along with the introduction of MSMS Season 4 & upgraded Suzuki Swift, the event ended with the introduction of Suzuki ECSTAR, a global oil brand of Suzuki Genuine Oil.

"Ecstar" was rebranded from SGO to elevate its quality to meet international standards, providing customers with a globally recognized product.

The event came to a heartwarming conclusion with a promise to strengthen the bond with Suzuki customers through the launch of MSMS4. This event is a testament to Suzuki's commitment towards its customers and the memories they share with their beloved cars.

EFP Skills Development Employers' Recognition Award, 2023

Pak Suzuki won “Gold Award” in Automobile Sector by Employee Federation of Pakistan. This Award marks and celebrates the employers’ contribution and investment in youth & employees’ skills development and implementation of best practices at work. 

The award ceremony was held at Movenpick Hotel, Karachi on 12th June, 2023, in which 200+ Employers & Delegates participated from different sectors such as: Automobile, Retail and wholesale, Services and Logistic, Manufacturing, Information Technology and Printing & Packaging.

Pakistan Digital Award 2023

PSMCLhas won “Pakistan Digital Award 2023” for best social media campaign My Suzuki My Story Season 3 on Instagram.

Category: Best Social Media Campaign on Instagram (My Suzuki My Story Season 3)

Pakistan Digital Awards:

Pakistan Digital Awards is an independent and free of influence platform. The Pakistan Digital Awards recognize the very best in digital platforms, digital marketing communication and talent across the Country, as well as rewarding website, apps and bloggers to reflect the omling world that public, private and third sector organizations now inhabit, trade and communication.

• 101 different Categories gets awarded once in a year.
• 10 independent judges from leading corporate sector finalize the winners of each category.

Suzuki Insurance Program Revamp

Pak Suzuki joined hands with 3 Insurance companies in March 2023 to revamp Suzuki Insurance Arrangement Program (SIAP) to offer Suzuki Customers best insurance facilities including best premium rates, discounted Depreciation, repairs at Pak Suzuki’s authorized dealerships using Suzuki Genuine Parts and value added products.

Partner Companies

• Adamjee Insurance Co. Ltd.

• Jubilee General Insurance Co. Ltd.

• Salaam Takaful Ltd.

Benefits of Suzuki Insurance Program

• Best Premium Rates up to 2.25%

• Value Added Product (Discounted Depreciation Rate, Accidental Cover)

• Repairs at Pak Suzuki Authorized Dealerships.

• Use of Suzuki Genuine parts (with 6 months warranty) for repairs.

• Zero depreciation charges for first six months

• Significant reduction in Claim settlement periods

• Online claim system

Effie Award - Best Social Media Campaign

PSMCL  has won the Effie’s award consecutive in second year.

Category: Best Social Media Campaign Execution (RV Financing)

Nestle Milo & Lifeboy soap were the nominations together with PSMCL in this category.

Effie Awards:

The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards program to honor the most effective advertising efforts. The awards now honor all forms of effective marketing and the companies and individuals creating effective work across the globe.

For over 50 years, winning an Effie has become a global symbol of achievement in marketing & advertising industry worldwide.

Further information can be explore at below link,

Effie Pakistan

https://effiepakistan.org/effie-2023-finalists/

Effie Global

https://www.effie.org/