Pak Suzuki Motor Co., Ltd. recently unveiled its premium Hatchback … THE ALL-NEW SWIFT.
In this regard, launch event was held on the 24th of February 2022 in Avari Towers, Lahore.
Managing Director of Pak Suzuki, Mr. Masafumi Harano, introduced the new model in front of around 300 + dignified and selected guests where he stated in his speech that Swift has changed the people’s perception of hatchback, from economical manoeuvres to stylish “PRIDE TO OWN” car with authentic performance. So, for sure, it is the “Premium Hatchback”.
Executive Officer Marketing & Sales, Mr. Aamir Shaffi, in his speech stated that Swift, being contemporary Japanese product, will not only give a driving pleasure to its owners but also definitely change the landscape of our cities with its stunning looks, adding to beautification of the roads and highways in Pakistan. That’s why it personifies “IRRESISTABLE CHANGE”.
THE ALL-NEW SWIFT is surely “Temptation Comes Alive”.
With a trendy new design, stylish, functional and refined interior and offering premium features that are not available in local cars in this segment, THE ALL-NEW SWIFT is definitely going to attract multiple customer segments.
The salient features adorning THE ALL-NEW SWIFT includes:
Powerful and fuel-efficient 1.2L K-Series VVT Engine, CVT Transmission, LED Head Lamps with embedded DRLs, HEARTECT body frame for enhanced safety, Push Start, 6-Airbags, Cruise Control, 9-inch infotainment Android system, Smart Key Less Entry, Climate Control, Rear Parking Sensor and Rear-view camera, Hill Hold Control, Fog Lamps, 16’ Alloy Rims, Telescopic and Tilt Steering wheel and Steering controls.
Certified used car gala was held on 28th Aug 2022, in the city of
lights, Karachi. Pak Suzuki authorized dealers from Karachi participated in
this event where more than 100 quality vehicles were displayed. 65% of the
stock was sold out in the single-day event, and more than 4000 customers
visited the event. Along with certified used cars, All New Swift, motorcycles
and spare parts were displayed at the event. Famous bloggers enjoyed the road
drive of All New Swift. Most of the visitors availed the facility of used car
financing and have shown their interest in the Suzuki exchange program,
potential exchange leads were entertained with priority delivery of vehicles.
Pakistan auto show is arguably the largest auto show in the country that attracts all the major players from across the local as well as the global auto industry every year. This year, Suzuki Pakistan is the platinum sponsor of the mega event and after the recent successful launch of the All-new Swift, all eyes are set on Suzuki for what else it may have up its sleeve. Well, they’re all in for a pleasant surprise as Suzuki Pakistan has exciting offerings to showcase from its futuristic global line-up this year. So stay tuned and watch this space for more.
The 17th Pakistan Auto & Parts Show 2022 a three-day event, organized by PAAPAM on the 29th ,30th and 31st of July 2022 in the international venue of Expo Centre, Lahore. Pak Suzuki unveiled its sample models for new lineup, a brand-new series of magnificent cars that will resonate individually with its evolving consumers’ needs. A line-up that has been crafted with a futuristic approach and that has an element to change the lifestyle of every Pakistani Automobile user. The amazing offerings include sample models include.
- Suzuki Hustler
- Suzuki WangonR Stingray
- Suzuki Xbee
- Suzuki WagonR
- Suzuki Every
- Suzuki Ertiga
- Suzuki XL7
Speaking at the event, Mr Masafumi Harano San, Managing Director Pak Suzuki,expressed optimism for the whole automotive sector encouraging participants to listen keenly to the changes the consumers are signaling. Keeping the futuristic approach intact, introduced multiple sampling offerings on display including the SUV, MPV, compact and hatchback category that has an element to inspire and relate with multiple and diverse consumer needs.
In his keynote, he stressed the pivotal importance of consumer-as-boss operating philosophy for all forward-looking enterprises. He further stated that because of the enormous demand from the local markets and super sales of auto parts, the focus of the company is also on increasing the supply of premium quality auto parts through localization. In concluding his speech, he said, “in terms of our customers, our focus is on moving them towards a premium offering and upgrading their lifestyle through our products.”
Speaking at the event, Mr. Aamir Shaffi, Executive Officer (marketing and sales) Pak Suzuki in his address, said, that after successfully getting entered in to premium hatch back category, it’s time for us to change the automobile landscape by stepping up in to different categories by introducing revolutionary cars. He also highlighted the runaway success story of the all-new Swift saying that this fabulous vehicle is equipped with rich built-in features showcasing the company’s futuristic approach. Because of the fantastic and appealing design with a sporty look and improved features, the all-new Swift within a short span of four months sold 6000 units.
He also made a convincing case for growth in challenging times achieved through focusing on consumer insights. He expressed his gratitude to the consumers who have wholeheartedly made the Swift launch, an industry benchmark.
After the success of “My Suzuki My Story Season 1 & 2”, Pak Suzuki launched My Suzuki My Story Season 3 on 24th May 2022. Suzuki is people’s favorite brand in Pakistan, so many people have their own unique experiences connected to Suzuki products, therefore Pak Suzuki has provided a platform My Suzuki My Story, where customers can share their unforgettable memories that are associated with their vehicles; Pak Suzuki will appreciate and regards their memories shared through My Suzuki My Stories season 3 and selected winners will also be awarded precious gifts.
“Certified Used car Gala” was held on 26th June, 2022 in the city of Multan were in total, 18 dealerships participated nationwide and 101 vehicles were displayed.
Suzuki Pakistan does it again!
Suzuki RV Financing Arrangement received the award for Best Short Web Film at the Pakistan Digital Awards 2022. Team Suzuki took a bold step and gave a creative makeover to a technical yet unique offering, a humorous take added extra flavor and got the attention of not just the Suzuki loyalists but also the potential untapped market.
Effie Award ceremony which are global award well known for symbol of achievement, was held in Airmen Golf Club, Karachi on April 01, 2022. In this award ceremony different brands and multinational Companies also participated.
In this Global award, Suzuki Pakistan was nominated in a category of Marketing Disruptors for conducting Online Certified Used Car Gala to facilitate customers even in pandemic. This achievement was well recognized and Suzuki Pakistan proudly awarded with bronze award as a Marketing Disruptor for Online Certified Used Car Gala Event.
Karachi Mr. Noor Hassan Jokhio, along
with other officials of City Government Karachi visited Pak Suzuki on
16th September, 2021. Administrator Karachi appreciated Pak Suzuki plant
facilities and he also acknowledged the leading role played by the company for
development of local auto industry in Pakistan. Mr. Shafiq Ahmed Shaikh, Head
public Relations Pak Suzuki presented an overview on Pak Suzuki & conducted
Members of National Assembly Standing Committee on Industries & Production along with Additional Secretary MOIP (Ministry of Industries & Production) and EDB (Engineering Development Board) officials visited Pak Suzuki on 19th February, 2020.
A delegation of students from Navy Engineering College-NUST under supervision of a faculty member visited Pak Suzuki on 6th November, 2019. Team Production Control conducted a plant visit, which was arranged by Mr. Yasir Nomi, Officer MD Secretariat.